If you've recently noticed ads appearing on the PlayStation 4 homepage screen (PS4 User Interface) you're not alone, as it seems Sony has now enabled them as can be seen in the advertisement for Destiny 2 pictured below. 
Luckily Kotaku.com discovered how to disable / remove these Sony video game ads in fairly short order!
This is what you have to do to get rid of them, to quote: Here’s an easy way to stop that from happening:
1) On your home screen, select “Settings”
2) Select “System”
3) Select “Automatic Downloads”
4) Uncheck “Featured Content”
That’s it!
Luckily Kotaku.com discovered how to disable / remove these Sony video game ads in fairly short order!
This is what you have to do to get rid of them, to quote: Here’s an easy way to stop that from happening:
1) On your home screen, select “Settings”
2) Select “System”
3) Select “Automatic Downloads”
4) Uncheck “Featured Content”
That’s it!
