Business and Market news site Bloomberg.com reports that Sony is struggling on the PlayStation 5 Price due to costly parts (DRAM / NAND shortages) with current PS5 manufacturing costs around $450 per unit, and as a result they may wait for Microsoft to make the first pricing move for their upcoming Microsoft Xbox Series X next-gen console before finalizing a PS5 price by the 2020 Holiday Launch.
According to their report, the previously rumored PlayStation VR (PS VR) Headset is also planned to arrive after the PlayStation 5 launch. Below are some excerpts, to quote:
"The company's biggest headache is ensuring a reliable supply of DRAM and NAND flash memory, with both in high demand as smartphone makers gear up for fifth-generation devices, according to people familiar with Sony's operations.
Videogame companies often sell hardware at thin margins or even at a loss because they profit from lucrative game software and recurring online subscription services. Sony’s Chief Executive Officer Kenichiro Yoshida has said the business should be judged by the number of active users, not the number of hardware units sold.
'We must keep PlayStation 5's bill of materials under our control and we need to make the correct number of units in the initial production,' Sony's Chief Financial Officer Hiroki Totoki said at an earnings briefing earlier this month.
The ongoing coronavirus outbreak has had no impact so far on preparations for PlayStation 5 production, they said. Separately, Sony plans to release a new version of the PlayStation VR virtual-reality headset, tentatively scheduled after the PlayStation 5 goes on sale."
According to their report, the previously rumored PlayStation VR (PS VR) Headset is also planned to arrive after the PlayStation 5 launch. Below are some excerpts, to quote:
"The company's biggest headache is ensuring a reliable supply of DRAM and NAND flash memory, with both in high demand as smartphone makers gear up for fifth-generation devices, according to people familiar with Sony's operations.
Videogame companies often sell hardware at thin margins or even at a loss because they profit from lucrative game software and recurring online subscription services. Sony’s Chief Executive Officer Kenichiro Yoshida has said the business should be judged by the number of active users, not the number of hardware units sold.
'We must keep PlayStation 5's bill of materials under our control and we need to make the correct number of units in the initial production,' Sony's Chief Financial Officer Hiroki Totoki said at an earnings briefing earlier this month.
The ongoing coronavirus outbreak has had no impact so far on preparations for PlayStation 5 production, they said. Separately, Sony plans to release a new version of the PlayStation VR virtual-reality headset, tentatively scheduled after the PlayStation 5 goes on sale."